On this week’s Dear Katie, I’m so excited to share this question with you because I know it’s one that many of you have: How long will it take to get leads on social media? I’m posting consistently and engaging regularly.
And while I don’t have a crystal ball or the right answer, I can say that you may get a lead tomorrow or weeks from now.
I don’t know for sure; however, rather than focusing on an exact timeframe, here’s what you should be focused one:
“The Brand Continuum.”
Brand continuum is multi-faceted. I’ll explain:
When you come across a piece of content, are you more likely to take action on a post from someone you know or someone you don’t know?
You’re far more likely to opt in and take action when a brand or person means something to you.
So, if you want someone to opt in and take action on your social media posts, you need to mean something to them, too.
Building a brand and getting more leads is a journey. Results take time, especially if you haven’t laid down the foundation just yet. Most of us will begin this journey from ground zero when posting content online.
People may not know or trust you yet, but through posting and engaging with them, they will begin to know who you are.
Before you can convert any of these prospects into clients, you need to build up:
Long story short, when you put a message in front of your audience, it will take longer for them to trust you and become a lead when you have yet to mean something to them.
When you understand this, you can see how for some people social media “to work” is going to take more time than for others, others who already mean something to their audience.
But there’s a little more to this brand continuum thing that you need to know about.
You can be the BEST accountant in the world, but that doesn’t make you the best on social media.
So I have one tough question for you: how good are you?
Ask yourself:
Tweaking your posts to add insights and testimonials will help you build the trust and confidence your audience craves. Once you’ve done this, you need to keep the ball rolling.
If you know you’re delivering value, you need to switch gears to focus on consistency and frequency.
It’s easy to fall into the trap of believing you’re consistent when, in reality, you’re only consistent for a few days – not weeks or months or even years.
Remember that it takes time to build credibility and trust. This process can’t be rushed. It can only be developed through repeated, high-quality interactions.
Both time and consistency are crucial to moving along the brand continuum.
The time it takes to see results will depend on several factors. There’s no real straightforward answer here, but if you know where you are on the brand continuum, you’ll have a better understanding of how quickly you can generate leads.
The further you are in the journey, the quicker leads will come in.
And the quicker they’ll continue to come in over time.
And, that’s a wrap on this Dear Katie question.
__
Now I want to hear from you. Do you have a question?
Until next time, cheers to your success!
Katie
The time it takes to see leads can vary greatly. It could be tomorrow or weeks from now, depending on how well you’ve established your brand and engaged with your audience.
The Brand Continuum is the journey of building familiarity, trust, and credibility with your audience. It’s important because the stronger your brand, the quicker you can generate leads.
Make sure your content is unique and adds value. Avoid generic posts and focus on sharing insights and testimonials that showcase your expertise.
Consistency is crucial for building trust and credibility. Regularly posting and engaging with your audience helps keep you top of mind and fosters stronger relationships.
Evaluate your content’s engagement and the quality of interactions with your audience. If you’re not seeing results, consider if your insights are valuable and if you’re posting consistently.
Focus on building your brand by enhancing familiarity and trust with your audience. This takes time, so keep posting valuable content and engaging consistently.