Are you using gated content?
If not, then you won’t want to miss this!
Your content strategy should have a healthy mix of gated and ungated content.
Gated content offers fantastic benefits and value, such as:
Delivering high-value content to people
Makes it easy to collect email addresses
Provides long-term reach value
It can be one of the most valuable tools for your marketing strategy.
BUT, it’s important to understand when to use it and how in order to make it effective.
Check out my article on CPA Practice Advisor to learn all about utilizing gated content in your marketing strategy.