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On this week’s Dear Katie episode, I answer a question that a lot of people have: How soon should I outsource my marketing? Specifically, I’m looking to outsource my social media.

And the answer is a bit two-sided.

Don’t Outsource Your Social Media Until You Do THIS

You may want to outsource your social media ASAP, but you need to do one thing first: establish your unique point of view(s) (POVs). 


Just consider:

If you don’t have unique viewpoints, it will be hard to stand out in the very big crowd of users. 

Think about the people you follow. Why do you follow them? What do they do that others do not? 

  • Are they inspirational?
  • Do they help you reach your goals faster?
  • What do they do that makes you keep coming back?

You might follow an actress or actor here and there, but for the majority of people you follow, it’s likely because of their viewpoints and unique posts. 

These people we follow share their stories and teach us something, and we want to know the “how” behind it all. In other words, you follow people because you want the inside scoop. 

Now back to my point – If you know your viewpoints, great. 

But many people’s heads spin when asked about their unique POVS. If that’s you, don’t worry – I have you covered. How? 

Justin Welsh shared four prompts that I love which help people think about their own viewpoints:

  1. What is something everyone believes that you don’t?
  2. What is nobody talking about but should be?
  3. What are the big mistakes people make that they are oblivious to?
  4. What change is happening that people aren’t noticing?

Once you answer these four questions and have a solid understanding on your unique POV(s), it’s time to consider outsourcing your social media. When it comes to outsourcing, your team can help you with four crucial things I’ll cover below.

4 Things Your Social Media Team Can Help With

1. Craft Your Narrative

Start by crafting a narrative that encompasses all of your answers to these prompts. Your narrative will become the backbone of your social media presence. 

Because it’s not just about what you do; it’s about why you do it and how you see the world differently.

Your narrative will set you apart from others in the field and should resonate with your audience.

2. Content Pillars

Once you’ve crafted your narrative, you can focus on developing content pillars based on your unique POVs.

Content pillars are the themes or topics that you’ll focus on with your social media content, and they’re tied directly to your narrative.

For example, let’s say that you believe in a controversial approach to a common problem. One of your content pillars may focus on insights or case studies that show the effectiveness of your approach.

Your content pillars will help you stay focused on your narrative when creating content, but content creation is just one piece of the puzzle. You’ll also need to consider engagement. 

3. Engagement Plan

Engagement is crucial to your success. I recommend creating an engagement plan that will outline how you will interact with your followers and audience, including:

  • Responding to comments
  • Creating content that encourages interaction
  • Finding ways to dive deeper into viewpoints

That last point is crucial, and there are many ways you can take an in-depth look at viewpoints or ideas. For example, you could host live Q&A sessions or offer a free download that gives your audience actionable steps to implement your unique POVs.

4. Consistency and Adaptation

One of the biggest advantages of outsourcing social media is that it helps you maintain a consistent posting and engagement schedule. But you still need to be prepared to adapt your strategy over time. 

Remember that social media isn’t just about broadcasting your ideas; it’s about building and fostering a community around ideas. Pay attention to what your audience is saying, and adapt your strategy accordingly.

This is why I recommend focusing on one social media platform to start, so you know what works best for your audience. 

Recap: You shouldn’t have to manage your social media day to day – unless that’s something that brings you joy. But before you start outsourcing, make sure that you’ve clearly defined your unique POV so that you can stand out. 

And, that’s a wrap on this Dear Katie question.


Now I want to hear from you. Do you have a question? 

Submit it here

Until next time, cheers to your success!


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