๐ค๐๐ถ๐ฐ๐ธ ๐๐ถ๐ฝ: If during conversations (whether in the DMs or in-person) you’re asked “what does it cost” prior to getting on a sales call, here are a few ways to handle it. โฃโฃโฃโฃ
“๐๐ญ ๐๐๐ฉ๐๐ง๐๐ฌ ๐จ๐ง ๐ฒ๐จ๐ฎ๐ซ ๐ ๐จ๐๐ฅ.โโฃโฃโฃ
This is true and lets them know there isn’t a cookie-cutter approach to working with you! It also gives pricing context so you can sell in a premium price environment. โฃโฃโฃโฃโฃโฃMany times, people are looking at the price as the main thing to decide if they are interested because they have NOT understood the context of the value they’ll receive.
We haven’t guided them INTO their pain, to let them realize how valuable this experience will be.โฃโฃโฃโฃIt’s your job to educate them and provide context so they can confidently make an intelligent and informed buying decision.โฃโฃโฃ
Another way to build on this, to qualify someone, is to ask them this question below.
๐๐ซ๐ ๐ฒ๐จ๐ฎ ๐ฌ๐ก๐จ๐ฉ๐ฉ๐ข๐ง๐ ๐๐๐ฌ๐๐ ๐จ๐ง ๐ฉ๐ซ๐ข๐๐ ๐จ๐ซ ๐ฏ๐๐ฅ๐ฎ๐?
๐๐ ๐ข๐ญ’๐ฌ ๐ฉ๐ซ๐ข๐๐, ๐ ๐๐๐ง ๐ญ๐๐ฅ๐ฅ ๐ฒ๐จ๐ฎ ๐’๐ฆ ๐ง๐จ๐ญ ๐ญ๐ก๐ ๐๐ก๐๐๐ฉ๐๐ฌ๐ญ, ๐๐ฎ๐ญ ๐’๐ฆ ๐ญ๐ก๐ ๐๐๐ฌ๐ญ ๐๐ญ ๐ฐ๐ก๐๐ญ ๐ ๐๐จ.
๐๐ฒ๐ฉ๐ข๐๐๐ฅ๐ฅ๐ฒ, ๐ฐ๐ก๐๐ง ๐๐ฅ๐ข๐๐ง๐ญ๐ฌ ๐ฐ๐จ๐ซ๐ค ๐ฐ๐ข๐ญ๐ก ๐ฎ๐ฌ, ๐ฐ๐ ๐ฌ๐๐ฏ๐ ๐ญ๐ก๐๐ง ๐ ๐ข๐ง ๐ญ๐๐ฑ๐๐ฌ, ๐ก๐๐ฅ๐ฉ ๐ญ๐ก๐๐ฆ ๐๐ฎ๐ญ ๐๐จ๐ฌ๐ญ๐ฌ ๐๐ฒ ๐, ๐๐ญ๐. ๐๐จ๐ฐ, ๐ญ๐ก๐๐ซ๐ ๐๐ซ๐ ๐ฌ๐จ๐ฆ๐ ๐๐ก๐๐๐ฉ๐๐ซ ๐๐๐๐จ๐ฎ๐ง๐ญ๐๐ง๐ญ๐ฌ ๐จ๐ฎ๐ญ ๐ญ๐ก๐๐ซ๐ ๐ฐ๐ก๐จ ๐ฐ๐ข๐ฅ๐ฅ ๐ ๐ฅ๐๐๐ฅ๐ฒ ๐๐๐ฏ๐๐ซ๐ญ๐ข๐ฌ๐ ๐๐ง๐ ๐ญ๐๐ฅ๐ฅ ๐ฒ๐จ๐ฎ ๐ญ๐ก๐๐ข๐ซ ๐ฉ๐ซ๐ข๐๐ ๐๐๐๐๐ฎ๐ฌ๐ ๐ญ๐ก๐๐ข๐ซ ๐ฉ๐ฅ๐๐ง๐ฌ ๐๐ซ๐ ๐ญ๐ก๐ ๐ฌ๐๐ฆ๐ ๐๐จ๐ซ ๐๐ฅ๐ฅ ๐๐ฅ๐ข๐๐ง๐ญ๐ฌ. ๐๐ฎ๐ซ ๐ฉ๐ฅ๐๐ง๐ฌ ๐๐ซ๐๐ง’๐ญ.
๐๐ ๐จ๐ง๐ฅ๐ฒ ๐ฐ๐จ๐ซ๐ค ๐ฐ๐ข๐ญ๐ก ๐ฉ๐๐จ๐ฉ๐ฅ๐ ๐ฐ๐ ๐ค๐ง๐จ๐ฐ ๐ฐ๐ ๐๐๐ง ๐ก๐๐ฅ๐ฉ, ๐ฌ๐จ ๐ ๐ฐ๐จ๐ฎ๐ฅ๐ ๐๐ข๐ซ๐ฌ๐ญ ๐ง๐๐๐ ๐ญ๐จ ๐ ๐๐ญ ๐จ๐ง ๐ ๐๐๐ฅ๐ฅ ๐ฐ๐ข๐ญ๐ก ๐ฒ๐จ๐ฎ, ๐๐ฑ๐ฉ๐ฅ๐จ๐ซ๐ ๐ฒ๐จ๐ฎ๐ซ ๐ ๐จ๐๐ฅ๐ฌ, ๐๐ง๐ ๐ฌ๐๐ ๐ข๐ ๐ ๐๐จ๐ฎ๐ฅ๐ ๐ก๐๐ฅ๐ฉ. ๐๐ ๐ ๐๐๐ญ๐๐ซ๐ฆ๐ข๐ง๐ ๐ ๐๐๐ง ๐ก๐๐ฅ๐ฉ, ๐’๐ ๐๐ ๐๐๐ฅ๐ ๐ญ๐จ ๐ฉ๐ซ๐๐ฌ๐๐ง๐ญ ๐ ๐ฌ๐ฉ๐๐๐ข๐๐ข๐ ๐ฉ๐ฅ๐๐ง ๐๐ง๐ ๐ฉ๐ซ๐ข๐๐ ๐ญ๐จ ๐ฒ๐จ๐ฎ. ๐๐จ๐ฎ๐ง๐ ๐ ๐จ๐จ๐?
Sometimes people have objections because they aren’t actually a good fit for our services. When that’s the case, it’s better we find them out earlier rather than later. Other times, an objection is something that needs to be addressed. This article gave you two ways you can do so. Try it and let me know how it goes.
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