While platforms like TikTok and LinkedIn give you free exposure, maximizing the potential of social media isn’t easy. One of the biggest challenges firms face is coming up with new content ideas.
How do you keep those fresh ideas coming? Today, we’re going to look at nine easy ways to create more content for your social media accounts.
9 Easy Ways to Create More Content on Social Media
1. Capture Ideas On-the-Go
How many times have you sat down to create content for social media and drawn a blank? If you want to be consistent with posting and sharing great content, you need a system to capture ideas when you’re on the go.
Maybe you listened to a great podcast that gave you an idea for a post or had a conversation with a colleague that you want to share. If you don’t have a way to capture these ideas in the moment, there’s a good chance you’ll forget about them later.
Establish a system for writing down your content ideas. They don’t have to be fully fleshed out ideas. You just need a starting point for inspiration. Your system could be an Excel file, Google sheet stored in the cloud, or a content journal. As long as it’s easy to access and all in one place, it doesn’t matter what type of system you use.
2. Create Content Series
One great way to ensure you always have content ideas is to create a content series. Your series ideas can focus on client pain points, or they can be purely informational. The key is to ensure that your themes are relevant and interesting for your followers.
If you’re providing valuable information, your followers will look forward to your series-related posts and “tune in” whenever you post them. Consider posting your series-related content on certain days or weeks of the month so that your followers know when to expect them.
3. Track Your Journey
Get into the habit of tracking your journey. Jot down notes from a meeting, or better yet, record a video of insights from meetings. Capture your behind-the-scenes work. Take your followers along with you for the ride.
Documenting your journey will humanize your brand. Followers get to see the face behind the brand and your expertise in action.
4. Use Content Curation
Content curation is another simple way to create more content for your social media accounts. For those who are unfamiliar with the concept, curation is the process of:
- Gathering useful information that you come across on the Internet
- Sharing that information with your followers
For example, you may share an insightful article on tax planning strategies with your followers who happen to be business owners. With content curation, you provide access to valuable information that your audience wants to see.
Over time, your audience will start viewing you as a source of interesting and useful information.
5. Repurpose Your Content
Virtually every piece of content you create can be repurposed as social media content, whether it’s blog posts, videos or even white papers. The key is to create new and unique ideas that are built off of your content.
Here are a few of the many ways to repurpose your existing content:
- Grab statistics from your content and use them in images. People love sharing statistics.
- Take a snippet of a blog post, and turn it into a short video blurb for your social accounts.
- Add quotes to images and share them with your audience.
Video content is especially popular on social media, so see if you can find ways to transform contextual ideas into video.
6. Collaborate with Experts
Running out of content ideas? Find someone to collaborate with. Co-create content with someone who’s in your industry or serves your industry. Brainstorm ideas and create content that both of your audiences will love and appreciate.
- Create a content series together. Post part one on your channel and part two on theirs (or vice versa).
- Interview each other.
- Co-create a video.
When you work together, you expand your audience and reach. There’s a good chance that their followers will be interested in your services, so collaboration can also be an excellent way to get new leads.
7. Get an Accountability Buddy
Consistency is the key to success with social media marketing, but it’s not easy to stay on track when there’s no one there to hold you accountable.
Enlist the help of a friend, family member or colleague to hold you accountable. Make sure that you choose someone who will take their role seriously and help you stay motivated.
If you don’t think you can stay consistent with creating content, see tip 9 below.
8. Engage With Others
Engaging with others on social media is a great way to get inspiration for content ideas and to build new relationships. When you put yourself out there and get involved in the conversation, others will also engage with your brand.
When your content turns into a conversation, it becomes more interesting and valuable. You can also find great ideas through these engagements to fuel your content plan.
9. Get Help
Creating content consistently can be challenging, especially if you don’t have a dedicated team, are exceptionally busy, or just don’t enoy the process yourself.
If you’re struggling to find new ideas or just can’t post consistently because of your schedule, don’t be afraid to hire someone to help. Outsourcing your content creation and posting can help you stay consistent and offer new, valuable content to your audience.
But if you do decide to bring in outside help, make sure that they can create content in your brand’s voice. Their content should blend seamlessly into the content you’ve already created. Otherwise, your audience may become confused or even turned off.
Consistency is Key
Posting consistently is the key to success with social media marketing, but finding new ideas can be challenging. Use these nine tips to start creating new content for your socials today.
Creating a successful social media marketing plan isn’t easy. We’re here to help! For help with your social media content or social media strategy, contact us today for a free consultation