Pay-Per-Click Ads
Boost your website traffic and conversions. With Leader’s online digital advertising services, we can help you achieve your goals.
What are Pay-Per-Click ads?
- Pay Per Click (“PPC”) ads are a way to increase brain awareness, promote service offerings, and see an immediate increase in traffic. People pay each time someone clicks on their ad - just like the name says. PPC ads can be on search engine results pages, the Google Display network, social media sites, and more. PPC allows markets to play your ads on a variety of online platforms so your ads can be seen by your ideal audience.
There are three types of PPC Ads:
Search Ads
This is the most common form of pay per click advertising. Search Ads are perfect for reaching prospects who are looking for your services right now.
Display Ads
Did you know that with these display ads you can reach more than 90 percent of users online? With display ads, photos, and texts will be used to capture your audience’s attention and entice them to take action.
Social Ads
Social media PPC advertising is growing quickly. These ads are targeted to reach your audience based on their networks, interests, demographics, and other factors. If your audience owns a social media account (or multiple accounts), social media advertising could be for you.
Why use paid advertising?
- Increase Brand Visibility
Assuming your ad campaign is set up correctly, you’ll become visible immediately with your target audience.
- Quick Results
There isn’t such a thing as overnight success, but one of the biggest advantages of paid advertising compared to other forms of marketing is the ability to generate quick results. That being said, the longer you stick with paid advertising, typically the better results you’ll see - the data provides insight to optimize paid advertising campaigns.
- Custom, Detailed Targeting
PPC advertising allows you to target your ads to a catered audience that can be based upon age, location, online activities, search behavior, and more.
- Low Barrier to Entry
It doesn’t matter if your competitors have been running paid ads for decades before you; you can start today and compete against them. With our help, we can get your ads set up and position you in front of your ideal audience in no time.
- Improve Results with Data
PPC advertising provides deep insight into exactly what actions your audience is taking. Google Analytics, set up correctly, provides a clear picture of what campaigns are generating clicks and conversions, so you are never left wondering what’s working and what’s not.
Our Advertising Services
Whether you’re looking to start paid search advertising or you’re looking to enhance the results you’ve seen from it so far, we can help you every step of the way.
Paid Search Ads
If you desire for people to search the internet for your services and end up on your page, paid search ads are an excellent option for you. Our team will work with you to create a strategy that decreases the cost you pay per ad click and increases your conversions with our paid search ads service. We’ll monitor your ads on an ongoing basis so that they’re constantly improved and optimized.
Display Ads
With so many display ads being shown on the internet today, it’s crucial to have an ad that stands out. We’ll create your display ads so they stand out to your ideal audience and target them on specific sites. No longer will your ads be shown in places that are irrelevant or go unnoticed by your ideal audience.
Social Ads
Generate high-quality prospects from Facebook, Instagram, and LinkedIn. Paid social media advertising is a great way to target your ideal audience, but you must have someone who knows the ins and outs of social media ads. From creating the ads, setting up ad targeting, monitoring and testing, we can help you every step of the way.
Landing Page Creation & Optimization
When someone clicks on an ad, they traditionally go to a landing page. A landing page is essentially a single page website that has one goal: to convert the viewer.
Your ads may be created perfectly, but if you don’t have a landing page that’s optimized for conversions, your ads will likely fall flat. Our team of professionals will ensure you have a landing page with the optimal copy, design, and overall flow to maximize your conversions.
Remarketing and Retargeting
We’ll set up ads to remarket and retarget specific individuals who have interacted with you (whether through an ad, your website, a piece of content, etc.) but have not taken the desired action. These ads are a great way to maximize the conversions you see from all your other marketing efforts. The exact number is debated, but a good estimate is to plan on someone needing to see your offer 8 times before they consider becoming a customer. Remarketing and retargeting is a great way to help your ideal client become more familiar with you and your brand, helping increase the chance of conversions.
Working with us is simple.
Research & Strategy:
In the first phase, we’ll perform research and create a paid advertising strategy.
Campaign Set up:
With the strategy in place, we’ll design your ad graphics and landing pages, write your ad copy, and set up your ad campaigns.
Monitor and Adjust:
Ad platforms are always changing. We’ll constantly monitor your ads and adjust them to ensure they create the results you desire.
Frequently asked questions
There isn’t a single answer to this question. It’ll be based upon you, your firm goals, and the platform(s) chosen to advertise on. Between ad spend and professional services to manage your ad campaigns, we recommend budgeting at least $2,500 per month.
Yes, of course. That being said, if your ads failed previously, it usually means there wasn’t the right strategy in place. From choosing keywords, to writing ad copy, to ensuring landing pages and conversions are in place, everything must be set up properly to perform.
With PPC advertising, you’ll be able to target a very specific audience, which is difficult to do with other marketing methods. The data derived from your ad campaigns can be applied to other marketing efforts. Not only is the data useful to other marketing efforts, but PPC is also a perfect complement to any SEO efforts. This is because paid search engine ads appear above all organic search results. This helps ensure you outrank all of our competitors and stand out amongst the competition.
Make sure you have someone you trust to manage your ads. It’s nothing you want to set up blindingly, as there are many steps in the process which requires technical expertise.
Also, be prepared to spend money for new leads and know that these leads are different than leads from referrals. Ensuring your sales skills are up-to-par might be a good idea in order to maximize your investment.
Paid advertising is a great way to get instant traffic and leads, which is typically not possible with SEO. You can absolutely utilize paid advertising and not utilize SEO. However, that being said, we recommend combining the two strategies to see maximum results.
Search engine advertising is the most popular platform, but social media platforms are now rising in popularity too. We’d need to know more about your, your business, your goals, and your target audience in order to make a recommendation.
