Content Marketing
We’ll be your SEO, content wizard so you can rank on Google as the expert you are. Say “goodbye” to the headaches associated with content creation and say “hello” to timely, relevant content created for you. We’ll provide you with timely, relevant content that enables you to shine as the expert you are.
What exactly is content marketing?
- Content marketing is the process of distributing valuable content on a consistent basis to attract your ideal clients and retain existing ones.
- Through effective content marketing, you’ll be able to build awareness and your brand.
- Your ideal clients and existing clients are searching for information, and Google loves to see that you have the content. We’ll create content that positions you as the authority you are
The problem is that even if you are a fabulous content writer, you likely don’t have time to write content or learn the ins and outs of SEO optimized content. We’ll take care of creating content for you, so you can stay focused on growing your business while your website goes to work on your behalf.
A website with great content will aid in converting more prospects into loyal customers.
“A website alone is not enough. A website must have quality content if you want it to work for you.”
What are the benefits of content marketing?
Quality content-marketing will lead to an increase in:
- Organic search rankings
- Website conversions
- Lead volume
- Thought leadership
- Brand recognition
- Client and firm opportunities
Our in-house content strategists, writers, and designers are ready to become a part of your team.
We understand what it is like not to have enough hours in the day. Taking time to create social media posts, blog posts, graphic designs, etc., ends up becoming overwhelming and get pushed to the back burner.
We also understand that developing content is very personal. You must have someone who understands you, your brand, visions, voice, and how you wish to represent yourself online.
When working with Leaders Online, we partner with you to become an extension of your team and your team. We are there to help you create and fulfill the content strategy your company needs and desires to attract and retain your ideal clients.
Leaders Online Content Creation Capabilities
Website Content
Home Page
The home page should clearly communicate the problem you solve and the solution to how you solve the problem. It should demonstrate your authority, expertise, and provide visitors confidence you can provide them with the results they desire. Additionally, your homepage should guide your visitors on how to take the next step in work with you.
About Us Page
As a professional service provider, the About Us page is commonly the second most visited page (with the most visited page being the home page). The About Us Page should use your brand voice, focus on your audience, and be personal. It’s a perfect place to communicate your business's mission, story, what you stand for, and share insight into who is working behind the scenes.
Services page
Your services page should detail the services you provide. Then a separate page should be created for each service. These separate pages should communicate what problem the services solve and how your website visitor can take the next step.
Blog Creation
Having quality content to post on your website regularly will be crucial if you want your website to become a lead generating machine. We begin by developing blog topic ideas through keyword and competitive research. From there, we create outlines when then become drafts. Finally, these drafts become finalized blogs on your website. You’re an integral part of the process every step of the way and can be confident knowing that every piece of content published is up to your standards (and our standards!).
More Capabilities
Graphic Design
Ensure your brand stands out and creates a memorable, long-lasting impression through graphic design. Words are powerful, but graphics can allow your target audience to identify your brand without having to take the time to read a single word. Our graphic designers are ready to help bring your brand to life. Some of our graphic services include social media ad design, search ad design, eBook and White Paper design, and Infographic designs.
Email marketing is extremely effective at nurturing prospects and retaining existing clients. By creating email campaigns that are targeted to your leads throughout the stages of their customer journey, you are sure to stay top of mind and build trust. Whether you have one email subscriber or 100,000 email subscribers, we can help you build your email list and nurture subscribers with carefully curated content.
eBooks
eBooks are lead generating machines and can be used to increase brand awareness, position you as the authority, grow your email list, and more. By offering eBooks on your site as gated content, you’ll be able to collect valuable contact information from visitors. At Leaders Online, we’ll help you throughout the eBook process. We’ll brainstorm topics, write, edit, and design your eBook for you. Don’t let the time required to create an eBook hold you back from having one; let us help!
Your prospects are on social media, and they’re looking for the answers you have. We’ll create a social media strategy with you and help you with the content to fulfill it. We’ll compellingly tell your story, represent your brand voice, and make you stand out online like the star you are.
Infographic Design
Your prospects and clients desire to consume information easily, especially for complicated topics! Infographics are an excellent way to display complex topics with ease. Let us help you transform difficult to explain concepts into powerful visuals to help educate your audience while also increasing your brand awareness.
Videos are extremely powerful. They can help provide viewers with a personal connection to a brand that goes beyond what the written word can do. We’ll help you with the entire video production process. From brainstorming topics, to outlining scripts, to filming, editing, and publishing-- we’ve got you covered.
Content Marketing Frequently Asked Questions
This is a loaded question! As a general statement, we have found it really important to be strategic with your content in a way that allows one blog post to be created into multiple pieces of content. For example, a blog could be posted on your website, cut into multiple social media posts, and then also shared with your email list via a newsletter. Your exact process will differ depending upon your business/firm, goals, etc.
Keywords are crucial for your page to show up on search engines. That being said, quality content is never “stuffed” with keywords. Keywords are used within the content, but they are used appropriately and when it makes sense.
We’ll perform keyword research to see what types of content people are searching for. From there, we’ll work with you to determine content topics. This way, you’re happy with the topics chosen AND we’re helping you publish content that people are searching for. As a result, your website traffic will increase and your content supports business growth.
Search engine optimization (“SEO”) is the process of optimizing your website so that people using search engines can find your website. Having quality content is a big piece of the SEO process. SEO without content marketing is like chocolate chip cookies without any chocolate chips.
We offer a variety of content, as shown above. Just schedule a call to learn more. During our call, we’ll be able to guide and in the best direction and provide you with a custom package based on your needs.
One hundred percent: yes. Content is how you will attract those viewers. Content is how the viewers will find you. Content is how the viewers will come to know, like, and trust you. You need content.
