Everyone knows that creating content is a time-consuming process, right? But content is also an integral part of your digital marketing strategy. What if I told you that you could create better content in less time using one simple tool that you’ve probably heard of – ChaptGPT?
When used the right way, ChatGPT can supercharge your content creation. Let’s explore the types of content you can create with the help of this AI chatbot and the best practices for using it.
4 Types of Content You Can Create Using ChatGPT
There are so many ways to incorporate ChatGPT into the content creation process. But I want to stress the importance of using this tool as a helper.
I’ll dive more into the best practices shortly, but as a general rule of thumb, you want to use OpenAI’s chatbot for brainstorming and inspiration. ChatGPT may come up with a great headline, but it’s up to you to put your own spin on it and remain the voice of your content.
With that side note out of the way, let’s take a closer look at how you can use this chatbot.
Here are four of the many types of content you can make with the help of ChatGPT.
1. Hook Lines
Do you struggle with creating hooks for your social posts? You’re not alone. You have to be in the right creative mindset to create the kind of viral hooks that draw viewers in.
With the help of ChatGPT, you can generate successful hooks that get readers to stop scrolling and read your post.
Justin Welsh shared a great example of how he used ChatGPT to create five different variations of a very successful hook from one of his LinkedIn posts.
The key is to use the chatbot’s ideas or variations of hooks as inspiration. ChatGPT can save you time by sparking your imagination and creative mind.
Because, let’s face it, sitting down and coming up with hook lines from scratch is difficult.
With the right prompts, ChatGPT can help you create snappy newsletters that people love reading.
However, I would not use this to write an entire newsletter. Instead, leverage the power of ChatGPT as an assistant to get your creative juices flowing. For example, let’s assume you wrote an amazing blog post that you want to create a newsletter.
You can use a prompt, such as:
- Can you extract three main points from the text below that I can use in a newsletter?
- Can you summarize the text below for me? (Great for generating a general subject)
Often, the hardest part of writing anything is getting the ideas flowing and words on a page. You can use ChatGPT to brainstorm with and even give it follow-up commands, such as:
- Let’s try this again but make it more professional.
- Can we add two more points to this list?
Based on this information, you can then start moving into outlines and begin adding your own, special touch to the newsletter.
If you have a blog, you can use ChatGPT to generate outlines for posts. One of the most time-consuming aspects of creating blog posts is coming up with an outline. ChatGPT can do the heavy lifting for you by generating a well-organized outline for your topic and keyword.
4. Sales Emails
Email can convert at 3% or higher – that’s huge. However, not everyone is a professional copywriter who knows how to craft:
- Snappy titles
- Clickable email subjects
You can paste your email into ChatGPT and ask it to create subjects for you. A basic prompt like this can help:
- Use the text below to generate 5 salesy email subject recommendations. My intended audience is: fill in the blank.
Of course, you can edit the subjects or ask the bot to create subjects that are witty, funny and so on.
You can also break your main sales email down into chunks, such as:
- Help me write 50 words that discuss the risks of not hiring an accountant
- Write 3 examples of how people lose money by doing their own taxes
- And so on
You’ll need to go through your email and add in your own pizazz, review the examples and edit it, but it can help you create a great sales email. You can also paste your rough draft and ask ChatGPT to edit it to the format of a sales email.
I could have written dozens of types of content that you can create using ChatGPT. If you begin using the platform, you’ll find fun, little uses for it, such as rewriting your email title to be more snappy or taking the dread out of creating product descriptions.
How to Use ChatGPT the Right Way
You know the many types of content you can create with ChatGPT, but is it as easy as writing a prompt? Yes and no. A major impact of AI on marketing is that it allows you to improve the content creation process with:
- Text creation
- Image creation
- Video creation
However, with everyone creating content with the help of ChatGPT, it can become rather redundant. Google always drives home the importance of “creating great content,” so you can’t just copy and paste a chatbot’s output.
Instead, you need to:
- Add your own unique insights into the content
- Inject personal stories into the content
- Read and edit the posts
You can certainly have ChatGPT act as an editor for you, and this is possible if you use the following prompts:
- Proofread the text below: “TEXT HERE”
- Change the tone of this text to be more professional: “TEXT HERE”
- And many others
Once you have a good grasp of prompting ChatGPT to edit your content, you can move on to refining the content further.
However, there is also a risk of:
- ChatGPT hallucination, which recently led to a lawsuit against OpenAI
- Hallucinating facts to the point of one lawyer facing potential punishment
Even when asking the bot to review a file, I’ve seen it mention facts that do not exist. You need to review and verify all of the facts and information in the text provided. For this reason, you’ll want to use ChatGPT as a way to generate ideas, create titles, help with information that you can verify on your own, and some of the examples above.
Content creation is one of the areas that AI can help with greatly.
But, you need to be diligent with your editing of the content to ensure that it’s as valuable to your users as possible. Every piece of content you create should provide value to the reader and include the bits of personality that make you, you.
When used properly, you can supercharge your content creation games to create better blog posts, social media posts, emails and more.
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