Live webinars are a lot of fun because people always ask intriguing questions. On this week’s Dear Katie, I’m referring to a comment someone left me, where they asked: What do you think made your content take off?
Content strategy is something I’ve talked about in-depth before, including:
However, there are two main points that I don’t think I’ve mentioned that I attribute to my own content taking off.
What are they?
At a time when everyone is using AI and the Internet seems less personal, personality really does shine. Think about your favorite content creators. What do they have in common?
They lead with the most important thing of all: personality.
Sure, they likely have:
But take the following creators into consideration: Grant Cardone, Alex Harmozi or GaryVee.
You may like or dislike some of these creators, but there’s no denying that each one lets their personalities shine through their content.
In fact, when you listen to each of these creators, what they’re saying isn’t groundbreaking by any means.
But they know how to:
If you want your content to take off, you need to lead with your personality.
You can do this by:
Once you’ve followed these three tips, you need to consider the topics that you’re discussing with your audience.
If you take a closer look at the content that stands out online, you’ll notice one thing: it dives deep into the topic.
It’s not just surface-level fluff.
Just take my Dear Katie series as an example.
Every week, I provide actionable advice on how to grow your firm. I share processes, frameworks and action steps. You’ll never read a blog post or newsletter from me and find it to be a waste of time (at least, I hope not!).
You should take the same approach with your content.
Don’t just create content to create more noise; dive deep. Focus on an area you’re really passionate about and can add value to your audience.
Don’t be afraid to “give it all away” when you create your content.
So many people make the mistake of believing they shouldn’t give away their “secrets” or knowledge.
But here’s the reality: people are going to do one of two things regardless of what you do. They will either:
For the people who fit into the first category, your content will position you as an expert and the person to hire for the job.
The people in the second category? They were never going to hire you anyway, so it’s no loss to you.
So, to sum up: if you want to stand out with your content, make sure that you’re leading with your personality first and going deep into topics.
And, that’s a wrap on this Dear Katie question.
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Now I want to hear from you. Do you have a question?
Until next time, cheers to your success!
Katie
Focus on showcasing your personality. Share your unique traits, tell personal stories, and be bold with your opinions to connect on a deeper level.
Dive deep into topics you are passionate about and that provide value to your audience. Avoid surface-level content and aim for actionable insights.
Yes, sharing your knowledge positions you as an expert. Those who need help will seek your services, while others will likely research on their own.
While frequency is important, prioritize quality over quantity. Ensure each piece of content is valuable and engaging for your audience.
Personality-first content stands out because it feels authentic and relatable. It helps build a connection with your audience, making them more likely to engage.
Focus on providing in-depth insights and actionable advice. Avoid creating content just for the sake of posting; make sure it adds real value.