How to Humanize Yourself on Social Media

One of my colleagues recently asked: I’ve been posting for a while on social media and I’m still not seeing any traction. Can you take a look through my posts and offer any suggestions?

And after reviewing their socials, there are three things that they should do immediately:

  1. Niche down
  2. Create a clear offer for whom they help
  3. Humanize themselves on social media

I’ve covered points one and two above in prior newsletters, so today, I’m going to focus on number 3.

One of my predictions for social media in 2024 was that there would be an even heavier emphasis on personal connection. After all, people want to connect with others on social media. If you’re not focusing on humanizing your socials, it’s time to begin.

Incorporate Some “You” Content

Jordan Sublette, CPA, is someone I recommend analyzing because he does an amazing job injecting himself into his content. Just take a look at this post where he introduces himself to his LinkedIn after being an admitted lurker for 10 years.

And he has 143 likes and 41 comments from this single post because he was 100% human and real in his post.

What I recommend is when you think about sharing on social media, think about “you” more and think about:

  • Remaining transparent about the challenges that you’ve overcome. Consider how you can share your scars, without sharing the wounds.
  • Sharing behind-the-scenes content, such as grabbing a coffee with co-workers or yourself at a conference.
  • Adding your personal hobbies and interests into a post.

And when sharing, think about how you can relate deeper with your audience. For example, let’s assume that you share about a challenge you faced when sales were down and you were up at night worried about making payroll, but you overcame it.

Your post can include all of the insights into the challenge with others because, chances are, other small business owners have faced – or are facing – this very problem in their own business.

You can also share hobbies, such as hiking, when you want to find ways to destress or unwind. At the end, you can ask how your audience likes to destress. That way your audience, even if they aren’t a hiker, can be included in the discussion as well. 

And if you can incorporate videos, your content will be even more powerful.

Create Videos (If You’re Comfortable)

Video can humanize you better than text or voice alone. The way you carry yourself and your body language can tell your audience a lot about who you are as a person.

And let’s not forget that the human brain processes visuals 60,000 times faster than text.

There are so many great reasons to create video content for your audience:

  • People remember video – up to 95% of a video’s message
  • 83% of U.S. adults use YouTube 
  • Video will help you create a visual identity

So, if you’re comfortable being in front of the camera, dive into video creation. And if you aren’t comfortable, I still encourage you to try.

That being said, if you really despise video, don’t let that be the reason you don’t become active online. There are plenty of creators online who are successful without doing video content. 

Host a Live Show

There’s no better way to show your authentic self than by hosting a live show. Plus, your audience gets a chance to connect with you on a different level and ask questions in real-time.

Here’s another advantage of doing a live show – you can repurpose the content into social media posts, a podcast or even blog content.

But what if you’re nervous about doing a live show alone? Find someone to co-host with or invite guests on. 

But before you run out and start planning your first show, make sure that you’ve taken care of both points I covered above:

  • Have a niche 
  • Have a specific offer for your niche

Your live show should be focused just on helping that niche. 

Here are some ideas:

  • X tax savings for [your niche] that are often overlooked
  • X scaling secrets for [your niche]
  • Setting and reaching goals for [your niche]
  • Case study (e.g., have a client share their success story)

Engage in Real Conversations

In my opinion, the best way to humanize yourself on social media is to engage in real conversations. 

Don’t just go through the motions and make generic comments. Be thoughtful. Contribute to the conversation and add something meaningful. 

One of my favorite ways to humanize myself on social is to send voice or video messages.

Ultimately, it’s important to remember that you are so much more than what you do for work.

You are human. Showcase that and watch as your relationships with others change for the better on social media.

And, that’s a wrap on this Dear Katie question.


Now I want to hear from you. Do you have a question? 

Submit it here

Until next time, cheers to your success!


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