5 Proven Ways to Find Your Ideal Clients Online 1

And if you’ve been following me, you know I love podcasts. You can grow your firm, connect with industry leaders and position yourself as a thought leader all through podcast guesting. 

Podcasting can also help you:

  • Learn how to become a better public speaker 
  • Hone your craft so that you know what to say and when without getting “stuck” in your thought process
  • So much more

So, how can you get on one of the 2 – 4 million podcasts that exist? I’m going to tell you what’s worked great for me and my clients recently.

1. Find Podcasts to Guest On

Before you do anything else, you need to make a list of 10 – 20 podcasts that you want to pitch. Have fun with this and choose any podcast that you think you can add value to. If you follow an influencer who has a podcast and you want to be a guest, add it to the list.

And if you get a rejection or no response, there are tons more to choose from.

I like to first find podcasts by following this process:

  1. What podcasts do you listen to?
  2. Can you add value to these podcasts?

Next, we need to find podcasts that we don’t listen to but we can still add value to. 

Here, you’ll want to hop on Spotify or Apple Podcasts to search for podcasts to add to your list.

For example, if you want to speak to accountants, you can then search in this niche to find relevant podcasts.

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A lot of podcasts are actively looking for people interested in podcast guesting, and I recommend adding them to your list. You can check out Up My Influence, which has a list of 50+ podcasts that are searching for guests.

If you don’t mind paying to find podcasts, you can also try a platform like Rephonic (they do offer a free trial).

Once you have a list of great podcasts you would like to be a guest on, you’ll need to begin your pre-pitch research.

2. Conduct Pre-Pitch Research

You have your list ready, but don’t pitch them just yet. Unfortunately, you won’t be a good fit for every podcast on your list, so you’ll want to:

  • Listen to a few episodes of each podcast
  • Note the interviewer’s style and the type of guests they have on

If you have nothing of value to add to the conversation, don’t be afraid to X a few podcasts off your list. You don’t need to be a guest on every podcast; you want to be a guest on the right podcasts.

3. Pitch

You’ve made a list of podcasts you want to guest on and conducted your research. It’s finally time to pitch.

But where do you begin? Here’s how to get in touch with podcast hosts:

  • First, try Googling them to find their email.
  • If Googling didn’t lead you to their email, try searching for the host on LinkedIn or other social platforms.
  • Pro tip: See if you have mutual connections. If so, can your connection(s) make an intro for you? Instagram and LinkedIn make it easy to see if you have any mutual connections.

Once you have the host’s contact details, you can reach out to pitch. 

Here’s my best tip for pitching:

👉 Make it all about them and their audience

Let the host know that you’re a fan of their show and give examples of content you like from their episodes. 

Here’s an example pitch:

4. Prepare for Your Appearance

Congrats! You’ve booked a spot on a podcast. Now what? Prepare!

There are two main things that I recommend doing when preparing for a podcast guest appearance:

Reach Out to the Host and Ask Questions

The best way to prepare for anything is to ask questions so that you know what to expect. Reach out to the podcast host and start asking any questions you may have about the interview or your appearance.

I recommend asking:

  • Will there be any specific questions they want you to cover? Organic convos are great, but the host may want to go in a certain direction. If you know this ahead of time, you can prepare a general outline of what you want to say. 
  • Will the podcast include just audio recording or will they also be recording the video? If they’ll be recording the video too, you’ll want to make sure that you have good lighting, a nice background, and that you have a decent camera or webcam to utilize.

You may have some other questions that you want to ask. Create a list and send it over to the host, so you’ll be better prepared for your appearance.

Get Your Equipment in Order

Along with asking questions, you’ll want to make sure that your equipment is in order. Here’s what I recommend:

  • Invest in a good mic – it goes a long way (here’s an Amazon link to my favorite)
  • Wear earphones to avoid echoing
  • Invest in a good camera and lighting setup (if it’s being recorded on video)

Quality equipment is so important because it will be a reflection of your professionalism. 

If you have a poor-quality camera and lighting or your microphone isn’t picking up your voice clearly, your appearance may do more harm than good for your reputation – and the host’s reputation, too.

So, make sure you’re prepared. It’s worth the investment for this podcast and others you do in the future.

5. Follow Up Post-Show

Once the show is over, make sure that you follow up with the host. Thank them for having you on their show and find out when the episode will be live. 

When the episode is live, take the time to share it on social media. Sharing helps spread the word about their podcast – which is great for the host – but it also benefits you

Being a guest on a podcast may seem intimidating at first, but once you’ve made a few appearances, it will become less nerve-wracking and more exciting. Remember that podcast guesting is a great way to engage with potential clients and build authority, so it’s worth the time and effort.

And, that’s a wrap on this Dear Katie question.


Now I want to hear from you. Do you have a question? 

Submit it here

Until next time, cheers to your success!


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