Social media video marketing is used by 60% of businesses to educate, build trust and land new clients. More than 50% of marketers view video marketing as a very important part of their overall marketing strategy.
If you want to leverage the benefits of video marketing, you need to know where to start.
But, before we dive in, a few key points to remember are:
- Social videos generate 1200% more engagement and shares than both images and text combined.
- Over 60% of consumers make purchases because of branded social media videos.
- Video helps 84% of marketers generate new leads.
And for our own clients, video has been the driving force for getting new clients and leads on social media.
If you’re excited about generating leads and new clients for your firm using video, the quick guide below can help you get started.
Quick and Easy Guide to Social Media Video Marketing
Figure Out What You Want to Talk About
What is it that you want to talk about? Every video needs a purpose, and you need to figure this out before you begin recording. The video should:
- Focus on a single purpose
- Cover 2 – 3 points
If you overcomplicate things, you’ll get stuck on the fine details of what you want to discuss. So instead, just start, and try to keep it simple. An excellent way to generate video ideas is to go through questions that your clients have.
Perhaps clients ask a lot about asset depreciation, so you can use this topic to generate many questions that you can turn into video content.
Strategize on Where to Post
You can create a video for your Twitter audience and then post it to other social media accounts, too. However, you need to consider the social platforms you choose because video length will vary.
- Facebook’s optimal video length is 15 seconds – 3+ minutes with a maximum video length of 240 minutes.
- Instagram’s optimal video length differs by the type of video. For example, stories are 15-second maximums, IGTVs are 10 minutes for unverified accounts, and up to a minute for grid video.
- Twitter’s optimal video length is around 45 seconds, with a maximum video length of 140 seconds.
- LinkedIn’s optimal video length is 30 seconds or less, with a maximum video length of 10 minutes for native video.
- TikTok’s optimal video length is 15 seconds or less, and the platform recently increased its maximum video length to three minutes.
YouTube videos can be longer, with unverified accounts able to post 15-minute videos. Verified accounts can post up to 12 hours of video at once.
Really narrow down where your audience spends their time on social media and choose these platforms for video marketing.
Consider Your Equipment (You Don’t Need Anything Fancy)
If you’re just starting out, sit in front of a window and use your phone. You don’t need to use anything special at first. Eventually, you may want to invest in the following:
Actually, I’ve written an entire post on products and equipment that businesses need in 2021. I encourage you to check it out here. I recommend some great products that you can begin using for your videos in the future.
Slowly Begin Editing and Enhancing Your Videos
You’re not trying to be an influencer who has to look like they’re going to an exotic island every day of the week. You’re trying to look professional and drum up business. Thankfully, you don’t need to do much editing when trying to get new clients.
In fact, you can use:
- iMovie if you have an iPhone (it’s free)
- FilmoraGo if you have an Android phone
One thing I definitely recommend is adding captions to your videos. When you add captions, you’re offering an option for the hearing impaired, and people can watch your videos without putting the sound on – great for viewers in their office.
For captions, I recommend Rev.
Rev offers really easy caption and subtitle creation for just $1.25 per minute – it’s super cheap.
Start to Build Up Your Confidence
It’s shocking when you realize that even the most confident person in the room can quickly clam up when they get in front of the camera. You want to feel authentic and natural, and you can only reach this goal through practice.
Practice will help you relax and build confidence, but it’s a learning process that you need to work through.
There was a time where I was nervous in front of the camera, so I can understand how this feeling is not fun. You need to come up with topics, practice and then get in front of the camera. Don’t worry if you end up posting the video or not; you just did to practice! It may be difficult at first, but you need to watch your video to learn the mistakes that you’re making.
I really have a lot to say on building up confidence, so I’ve created a video on this very topic that explains what I’ve personally done to look natural and confident in front of the camera.
Breathe and watch the video below for these four quick tips to help make you confident on video.
Pick a Schedule and Stick to It
Consistency is key with social media, especially video marketing. Depending on the platform, we recommend posting 2 – 3 times per week, but this can vary. And the videos don’t have to be long.
Small snippets, under a minute, work well on a lot of platforms.
You can decide on a schedule that works best for you, but one thing that must remain consistent is sticking to your schedule. Marketing takes time, and it can take months before the benefits of video marketing materialize.
Once your videos start to gain traction, you’ll build brand loyalty and start attracting new clients.