I recently received the following question from a fellow colleague:
Q: I want to start creating content, but I’m not sure what my employer will think about it. I’m currently a manager at a large regional firm. What should I do? Should I make a second profile and not connect with the people I work with? Tips on how you would approach the situation?
First off, I want to say, I get it. It can be nerve-wracking to start posting content and wonder what employees will think of you.
But those nerves shouldn’t hold you back. ❌
To all the employees out there, here’s how I would approach the situation.
(And, if you’re an employer, stay tuned until the end. This question relates to you as well).
1. Review the company’s social media policy, if they have one
Before you start, review your company’s policy on social media usage. Some companies have specific guidelines about what employees can and can’t do on social media.
2. Be transparent
Let the partners know you plan to start posting content. Don’t try to hide the fact that you’re doing this.
As part of this discussion, make it clear that this will not interfere with your current job.
As a bonus to having this conversation, you may find an opportunity for your employer to provide guidance or even support your endeavor.
3. Remain professional
This doesn’t mean you need to wear a suit in your videos (if video content is your thing), but as a professional, you know what does and doesn’t cross the line. Absolutely you should be you and have fun, but be respectful.
“Okay, I’ve done all of this, and my employer is really against me posting on social media. What now?”
To be honest, if building a brand online is important to you and your employer isn’t supportive of you doing so, I encourage you to ask if you’re with the right company.
Building a brand doesn’t just benefit you, but it ALSO benefits the firm you’re at.
Some of my favorite companies to follow online are my favorites because I really enjoy their employees that create content.
This brings me to my next point, if you’re a firm owner, you should be encouraging your team members to create content.
They can play a MASSIVE role in helping you attract new talent and also new clients.
Not sure who might be interested in creating content at your firm?
Send a survey out to your team and ask. It might surprise you who would love to create content next.
And, that’s a wrap on this Dear Katie question.
Now I want to hear from you. Do you have a question?
