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You can be the BEST company,

but if your brand doesn’t communicate that, 

you can’t attract top talent.

When it comes to attracting the best talent, they want to work for a company that provides more than just a paycheck. 

Among many things, they want a job that’s fulfilling, enables them to connect with the best of the best, and is tech-savvy. 

When it comes to branding and attracting top talent, consider: 

✅ Creating Engaging Content: Use videos, blogs, and social media posts to give potential employees a behind-the-scenes look at what it’s like to work for your company.

✅ Participating in Industry Events: Even if you’re a remote company, you must attend in-person events. Go to conferences and other industry events to meet and connect with potential talent. 

✅ Showcasing your Tech-Savvy Environment: Technology is so vital to accountants that 43% of potential accountants are very likely to ask about a company’s tech when interviewing for a new role. This figure even holds true for all tenure groups.

Looking for more tips on how to attract top talent in your accounting department? 

Katie Thomas, CPA teamed up with FloQast to create a blog all about this.

Check it out here.

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