On this week’s Dear Katie, we have a great question about marketing apps: “There are so many apps these days. What are your favorites when it comes to helping you with marketing?”

And if you have a marketing strategy in place, you know that there are so many apps that can help you. But when it comes to reviewing each one, it quickly becomes overwhelming. I’m going to share three apps that my team and I use all the time. 

1. ChatGPT

I’ve talked about ChatGPT a lot. Whether it’s to help you write content faster or organize information, it’s an extremely useful tool. The platform is a “tool,” so I never suggest that you use it blindly for writing your blog or social posts.

Why?

ChatGPT doesn’t inject your personality or expertise into its writing, but it can assist you with quite a few things:

• Brainstorm ideas. For example, feed it your client’s biggest pain points and ask it for content ideas based on them.
• Organize information. ChatGPT works great when you ask it to do things, such as organizing all of the ideas of your brainstorming session into logical blog and social media posts.
• Creating hooks: If you need to come up with hooks, you can ask ChatGPT to create ones that will stop people from scrolling and push them to read your posts.
• Editing: Stuck trying to figure out a better way to say something? Ask ChatGPT for help. You can quickly ask it to edit your entire week’s worth of social posts in no time, and I find that it works better than Grammarly.

With over 200 million monthly active users, ChatGPT is becoming an assistant that marketers rely on to boost productivity. I suggest adding it to your marketing apps, but there are certainly others that you’ll want to add, too.

2. Opus Clip

I’ve always said that video content is powerful, and now, with so much AI-generated text content everywhere, video will only continue to become more powerful.

But what if you don’t want to sit down and film video content to post? With a tool like OpusClip, you can take content from things like client meetings, sales calls or podcast interviews and cut them up automatically.

OpusClip pulls the most impactful moments from your content and then creates short clips for you. It can even add captions for you if you want.

This app makes it super easy to create video content that keeps your audience engaged.

However, if you’re looking for more formal video editing, I would not recommend this app. Stick to traditional video editing in this case. 

3. LOA CRM

LOA CRM is the tool we use internally for clients who need an all-in-one marketing and sales system. It’s designed from the ground up to streamline marketing and sales processes while enhancing client interactions.

Here are just a few of the many features it offers:

• Client Relationship Manager (CRM), which keeps all of your client information in one centralized place.
• Forms and chatbots to capture prospect information and build questionnaires customized to your firm’s needs.
• Pipeline tracking to monitor prospects, manage follow-ups and ensure leads never slip through the cracks.
• Email and SMS to send appointment reminders, special promotions or personalized messages to enhance the experience.
• Scheduling assistant that makes it easy for clients to book appointments, schedule meetings and receive automated reminders.
• Review requests to ask clients for testimonials and reviews in a tactful way.
• Marketing automation to streamline your marketing efforts and growth.

Having all of these features in a single tool ensures that nothing slips through the cracks and saves so much time.

Every firm should have a CRM tool like this to manage their clients, sales and marketing from one place.

There are many apps out there, but these three will streamline some of your most important marketing tasks this year.

And, that’s a wrap on this Dear Katie question.

__

Now I want to hear from you. Do you have a question? 

Submit it here

Until next time, cheers to your success!

Katie