Accounting firm marketing must be robust, comprehensive, and well-planned if you’re to find success. However, many businesses keep going back to the same strategies that they use year after year, even if they don’t work. Today, we’re going to start our two-part series on 25 marketing ideas for accounting firms.
If you’re struggling to find new marketing ideas, you’ll want to read Part 2 of our article as well, where we cover other fantastic ideas that can help your firm grow.
But for now, let’s cover a lot of great ideas you can slot into your current strategy to grow your firm.
Over 4.6 billion people are online. If you don’t have an online presence, you risk becoming obsolete. Your CPA firm needs to build a strong online presence, which includes:
While there’s a lot to cover here, we don’t want to overwhelm you. Instead, start with your website first and then move on to each point, ensuring that you maintain brand cohesion across platforms.
These elements of your online presence will dictate your marketing strategy.
Reviews are a powerful form of marketing, especially when 91% of people aged 18 to 34 trust online reviews. You need to start getting reviews online to build credibility and improve your chances of getting leads.
You should at least add your business to the following review sites:
Keep in mind that you’ll need a website to add your business to many platforms.
Do you have a website? If not, it’s time to get one. You need a nice looking (perfeably professionally-built) website to:
Around 70% of people use mobile phones for product research, so it’s crucial for your site to have a professional design that looks good on all devices.
Search engine optimization drives organic traffic to your website. While we recommend working with an SEO specialist to help in this area, you can begin optimizing your site in a few ways:
This is just the start of SEO. Work with a professional to design an SEO strategy that is plausible and can help you outrank competitors.
We recently wrote a post on how to create more content on social media, and we think it fits well with this point. You should be on social media to get in front of your audience. Afterall, your audience is there! Start small and follow these steps:
Social media is a major driver of traffic and helps build trust. As an accounting firm, try to answer people’s questions and educate them. For example, create posts on:
After you have a proven offer and audience, consider paid advertising.
Paid advertising is a fast track to generating leads, albeit an expensive one. You can begin paying to promote your website, offers, social media content, and more. Consider:
If you have the money to pay for advertising, you can improve brand recognition and grow your firm. That being said, no amount of advertising can replace solid sales skills.
Do you have an intake form that captures people’s email addresses? If not, you’re missing out on a crucial form of traffic. Create a free eBook or offer, and then ask people to sign up with their email addresses.
Next, create an email campaign that will:
How often you email your audience is up to you. For some, they send out a monthly newsletter. For others, they will email daily or even multiple times a day. A great strategy is to send out emails whenever you post to your blog. Of course, what works best for you and your firm is going to be different than what works best for the next. .
Mobile is everywhere. You can target mobile-only users on platforms, such as Facebook Ads and Google Adwords. When creating your ads, consider adding a phone number for people to call or text for more information.
Why not cross-promote other people’s services? If you know a financial planner, you can co-market each other’s services together to grow both of your businesses. Of course, this is just one example of the professionals that you can team up with.
Every piece of content that you create is part of your content marketing strategy. A few of the many forms of content that accounting firms create and should be marketing are:
For example, we may promote this very article on social media, other blogs, through paid advertising and more.
One marketing idea that is old but good is to sponsor events. You can sponsor local sports teams or a non-profit event. Local exposure is good for business, and you may be able to boost your website’s SEO if you get links from news outlets or events you’re sponsoring.
Even accounting firms can go viral with the right approach. Try and find ways to make your content and brand go viral. A few methods that work well here are:
Build relationships with:
These contacts can promote your content and get it seen faster than most traditional forms of marketing.
We hope that you read through this post and had a few “aha” moments when discovering ways to grow your firm. Of course, ideas are just the start of the process. It’s up to you to put these ideas into practice and to see what works and doesn’t for your business.
Luckily, we also have Part 2 of this series, where we cover many other great marketing ideas for accounting firms. Read it here.
Want to skip the ideas and offload your marketing to us? Book a free consultation today to get started.
An online presence is crucial because over 4.6 billion people are online. It helps you reach potential clients, build credibility, and stay competitive in the market.
Start by adding your business to review sites like Yelp and Google Reviews. Encourage satisfied clients to leave feedback, which will help build trust with new prospects.
Focus on having a professional design that is mobile-friendly, easy to navigate, and includes essential information about your services to attract and convert visitors.
You can start by adding local keywords to your site, optimizing your page titles and descriptions, and ensuring your content is regularly updated to improve search engine rankings.
Social media allows you to engage with your audience, share valuable content, and build trust. It’s a great way to showcase your expertise and attract new clients.
Co-marketing involves partnering with other professionals, like financial planners, to promote each other’s services. This can expand your reach and attract new clients through shared audiences.