We help accountants and accounting tech vendors stand out online and grow their company using marketing strategies that produce results.
Leaders Online is trusted by accounting tech vendors and accounting firms across the U.S., from boutique practices to Top 100 firms
Hi, I’m Katie Thomas, CPA, founder of Leaders Online. As someone who’s walked in your shoes, I know marketing can feel overwhelming, which is why you might be wondering: is inbound or outbound better? Which social platform should you invest in? How do you even build an email list? Is SEO still relevant? Do ads actually work? And where does AI fit into all of this?
Over the years, my mission has been to demystify digital marketing for CPAs and design strategies that answer exactly those questions. You deserve to have clarity, not confusion.
40 Under 40 CPA Practice Advisor | Top 50 Women in Accounting
If you’re not sure whether your marketing is truly driving results, let’s find out together. At Leaders Online, we start by showing you what’s working — and what’s not — so you can see the difference a data-driven, CPA-focused strategy makes before you commit. No guesswork, just real insights that help your firm grow with confidence.
If you want to remain relevant, yes.
Even if you currently attract your clients through word of mouth and referrals, you will want to deploy a digital marketing strategy. For example, if someone refers you, what do you think the referral is going to do first? They’ll likely go google you, and it’ll be vital that they find quality information about you. A digital marketing strategy will help ensure they find the right information about you.
You can think of a digital marketing agency as an extension of your team. They’re going to help you develop and implement an effective digital marketing strategy. They’ll be able to assist with communicating your brand, value proposition, increasing your online footprint, and helping you attract new prospects.
You can spend as much as you want with digital marketing and traditional marketing. That being said, one of the things that makes digital marketing unique when compared to traditional marketing is that you can cast your message directly in front of your ideal audience. With traditional marketing, you are generally casting a lot wider net. Digital marketing helps you present the right message at the right time to the right audience. Further, you measure the results of your digital marketing efforts quite easily. Measuring the results of traditional marketing is much more difficult. A digital marketing agency should provide you with insights and analytics into your marketing efforts, so you always know how much it is costly and what the ROI of such costs are.